iWorx BMK-TA Behavioral Marketing Kit provides researchers with the tools to investigate the relationship between the human mind (psychology) and the physiological responses to what is being demonstrated. The kit includes a data recorder and all of the sensors needed to record physiological signals and perform cognitive and normative analyses.

BMK-TA Kit components:

• IX-TA-220 Control Module
• LabScribe Software with site license and free updates.
• Experiment Builder
• PT-104 Pulse Probe
• EM-220 Event Marker
• TM-220 Temperature Probe
• A-RM-220: Respiration Monitor (nasal cannula)
• EIM-100 Intensity Meter
• RPD-400 Response Pad
• C-ISO-SC5 Silver Cup EEG Electrodes
• C-ISO-GSR Electrodes
• A-GC-7165 Ag/AgCl Electrodes
• Courseware and Cables

Courseware
These Lab Exercises can be performed with the BMK-TA kit.